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I was sought out by fashion enthusiast Erick Murillo to rebrand his Higher Than Standard streetwear brand. Our initial focus was to develop a fresh take on the brand's visual identity, achieved through extensive concept ideation and design testing.

The explorations included various iconography and typography options, resulting in a brand identity that is both modern and versatile. The final outcome of the brand evokes strenth and honor represented by the undefeated hand icon.

Sought out by fashion enthusiast Erick Murillo to rebrand his Higher Than Standard streetwear brand. Our initial focus was to develop a fresh take on the brand's visual identity, achieved through extensive concept ideation and design testing.

The explorations included various iconography and typography options, resulting in a brand identity that is both modern and versatile. The final outcome of the brand evokes strength and honor represented by the undefeated hand icon.

Sky
Sky
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